Tile & Carpet rebrands to T&C

Tile & Carpet's new identity.
Tile & Carpet’s new identity. PHOTO/FILE
Tile & Carpet just gave itself a new look. The interior décor products retailer has unveiled a new name, T&C, and logo as it seeks to better represent its diverse product offering.

Managing director Chirag Sanghrajka said the new identity does not mean a change in policy and should be seen as a sign of dedication to setting the pace in offering inventive solutions for its customers.

T&C, which was founded 30 years ago, has settled for its initials in line with recent trend where global firms are shortening their names to woo youthful clients.

“A number of global giants have shortened their company names to align with the strategic shift. This is what T&C has opted for whilst ensuring its values of excellence, integrity, innovation and passion remain constant,” said Janet Mwalilino, the firm’s head of corporate affairs.

T&C sells home décor, carpets, flooring, home and office furniture, kitchen fittings, among other products. The company also manufactures a range of products such as TopTank and TacTiles.