Mahindra makes bold bet on construction equipment market

The Mahindra RoadMaster G75.
The Mahindra RoadMaster G75. Courtesy photo
Mumbai-based automobile company Mahindra and Mahindra Ltd (M&M) has launched its first motor grader—Mahindra RoadMaster G75— as it seeks to meet the rising demand for heavy construction machinery.

The Mahindra RoadMaster G75, which is manufactured under the aegis of M&M’s Construction Equipment business, is priced at about a third of the cost of similar motor graders offered by other companies.

“In line with Mahindra’s vision to provide disruptive products and services for our customers, today we have entered into the fast growing road construction equipment segment with the launch of motor grader, the Mahindra RoadMaster G75,” Rajan Wadhera, President, Automotive Sector, Mahindra & Mahindra Ltd., said in a statement.

“A truly customized solution, the RoadMaster provides an opportunity for maximum equipment utilization and delivers excellent quality output, increasing the profitability of road contractors,” he added.

The Mahindra RoadMaster G75, M&M said, is the ideal machine for spreading and grading applications for the entire road contractors’ fraternity.

Vinod Sahay, chief executive, Truck and Bus Division and Construction Equipment Division, M&M said: “The G75 is a disruptive, category creating motor grader which is set to deliver affordable uncompromised mechanization.

“It is most suitable for constructing small to medium roads as well as widening of state and national highways. [G75] is also apt for applications such as embankment or earthwork for laying of railway tracks and levelling of large plots for industrial construction”.

The G75 is powered by a 79 HP DiTEC engine developed by Mahindra which is coupled with a 3 metre (10 feet) wide blade. The equipment is optimized to deliver zero compromise grading at 33 per cent as compared to conventional motor graders, the company said.

The Mahindra RoadMaster G75 has undergone over 6,000 hours of laborious testing in the harshest of terrains and for the toughest of applications, and has been validated on all performance, safety and reliability parameters.

Mahindra is targeting to sell about 200 units over the next 12 months and it has received orders for 50 motor graders as of this week.