John Deere Acquires Tenna to Power Smart Fleet Tools

Deere & Company has agreed to acquire US construction technology specialist Tenna, strengthening its push into digital tools for contractors managing mixed equipment fleets.

The deal will see Tenna acquired from The Conti Group, with the transaction, whose financial terms have not been disclosed, expected to close next month subject to regulatory approval.

Tenna, which is based in New Hope, Pennsylvania, creates software aimed at improving visibility of construction equipment operating across different fleets and job sites.

Its platform focuses on automating day-to-day workflows, monitoring assets and improving how contractors plan maintenance and deployment.

John Deere said the technology provides contractors with a “near real-time, full-picture view” of their equipment operations. The company added that better visibility of usage patterns and service needs can support “coordination, productivity and cost control across mixed fleets.”

Rather than being absorbed into Deere’s existing digital products, Tenna will continue to operate as an independent business. 

The platform will still be sold directly to construction customers under the Tenna brand, with the company concentrating on scaling its operations through its current business model.

For Deere & Company, the acquisition fits with a broader strategy to expand digital capabilities across its construction portfolio. The company has increasingly focused on data-led services that help customers manage mixed fleets beyond John Deere equipment.

RELATED: John Deere Goes All-Electric with New Gator GX Lineup

Tenna has grown rapidly, earning a place on this year’s Inc. 5000 list, with revenue up 740 percent from 2021 to 2024 and 2,200 percent from 2020 to 2023, although it does not disclose detailed financials.

The Conti Group has held Tenna as part of its investment portfolio, backing the business as demand increased for digital tools that can track, analyse and optimise construction assets.

Once the deal closes, Tenna is expected to benefit from Deere’s scale and industry reach while maintaining its focus on technology that works across diverse fleets. 

For contractors, the companies argue the tie-up should accelerate access to smarter tools that turn equipment data into practical insights on the job site.

Join 15,000+ pros getting our weekly digest of news and insights.