Tools & Supplies
Volvo Sells 1m Toys During Worst Months of Pandemic
The company has become a beloved branded toy manufacturer.
Volvo CE defied the Covid-19 pandemic to sell over one million toy trucks, excavators, haulers, loaders and other toy models in 2020, securing its spot as a beloved toy maker.
The record sales came in the wake of a partnership between Volvo CE and Dickie Toys, a German toymaker, which helped Volvo to release its biggest range of construction toys as well as a fictional wrecking ball that has captivated kids across the world.
Dickie Toys, a member of Simba Dickie Group, is one of Europe’s five biggest toymakers.
The partnership helped Volvo CE to gain a presence in almost every major store at a time when adults were actively seeking for tools to keep their kids engaged during the hardest months of the pandemic.
According to Oliver Naumann, managing director of Dickie Toys, the Volvo toy models have been received very well by customers and are highly successful at the point of sale.
“We are delighted about our fruitful and trustful cooperation with Volvo. Children are fascinated by huge construction vehicles, such as from Volvo with its technical expertise. Dickie Toys accompanies children through all stages of their development; therefore, Volvo is predestined for our toys range,” he said.
READ: Volvo CE pulls out of Bauma 2022 as Bautec show shuts down
The partnership between the two companies signifies a unique point in Volvo CE’s licencing expedition, following on the heels of fruitful collaboration with LEGO® Technic and Bruder.
Immersive playsets
It has been hailed as the most comprehensive partnership across the Volvo Group, with machines from Volvo CE as well as Mack Trucks and Volvo Trucks. It also marks Volvo’s first venture into fully immersive playsets for all the ages.
Volvo CE’s licensing manager Tim Birks said they made a natural choice in Dickie Toys since the two companies share the same core values of producing good quality products.
“We have always been impressed with the ‘feel-good factor’ of their toys. And it’s been comforting to know that these toys have played an important role in keeping children entertained and engaged during some of the hardest months of the pandemic,” he said.
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