Taj Mall, which opened in 2011, is said to have encroached on the road reserve.
Looop will execute the plan, while the county government will provide the land.
Land prices in Eldoret town are beyond the reach of most individuals.
The much-awaited 2km-viaduct still remains a project without a launch date.
RoadCem is expected to cut road building costs while enhancing job site efficiency.
The project is aimed at curtailing the number of accidents along the dangerous spot.
Penthouses are highly sought after due to their privacy and panoramic views of the city.
At 200.1 metres, Britam Tower is the tallest building in Kenya.
The project will be completed in two years at a cost of Sh2.3 billion.
Developers adopt unconventional tactics to attract elusive home buyers.